As I mentioned in a previous post, the app has been struggling with poor retention. I postulated that it was due to a lack of ready-made content—people were being put off by the blank canvas.
So I've opened it up; I've "platformed" it. Now anyone can share their stuff, and upon installing the app for the first time, new users will be greeted by a wall of content created by other artists (mostly me for now) which they can save or like.
This was a major project which took about a month to complete. It will take some time before any conclusions can be drawn but early data aren’t showing much of a shift in activity.